In-app messaging refers to any message or content that users encounter within an application. These messages can be informational, promotional, or even transactional, guiding users through different stages of their app journey.
How Does In-App Messaging Differ from In-app Notifications?
While both are communication tools within an app, in-app messaging offers a richer and more immersive experience, often containing images, videos, and interactive elements, unlike the brief alerts of in-app notifications.
Benefits of In-App Messaging
- Guided User Experience: Assist users in navigating and utilizing the app effectively.
- Promote Features: Highlight new or underused features to enhance user engagement.
- User Segmentation: Deliver tailored content based on user behavior and preferences.
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