What are Push and Pull Notifications?

Push notifications are messages sent by an application to a user's device without specific interaction, while pull notifications require users to fetch or request information actively.

How Do They Enhance User Experience?

Push notifications can inform users about critical updates, promotions, or features even when they aren't using the app. In contrast, pull notifications allow users to control when and how they receive information, ensuring they aren't overwhelmed.

Benefits of Using Both Notification Types

  • User Engagement: Push notifications can re-engage inactive users or highlight new features.
  • User Autonomy: Pull notifications give users control over the information they receive.
  • Balanced Communication: Combining both ensures users stay informed without feeling bombarded.

Craft a balanced notification strategy to engage users effectively without overwhelming them.